COGNATE created a revolution in trademark documentation and management. It is the world’s first trademark, trade name, business name, and product name directory which uses Blockchain technology to secure information regarding any word or name used by companies to identify their products and services.
COGNATE was co-founded by Jess Collen of Collen IP. Under the leadership of CEO and Co-Founder Bennett Collen, COGNATE was born as a simple, low-cost, yet highly effective way for companies to protect their rights in unregistered trademarks. Initially existing as little more than an online database of names, the concept has grown and evolved into what it is today: a platform that empowers ventures of all sizes to protect their trademark rights (both registered and unregistered) by creating timestamped, tamperproof histories of their trademark use and subsequent rights, using blockchain and smart contracts.
Today, we’re happy to be able to announce that COGNATE is joining GoDaddy, which we think is a great fit for the Cognate team. We’re excited about the opportunities it will create to help businesses around the world with trademark documentation and management.
“Providing dates of first use is always critical in trademark cases and a time-stamped registration can lend credibility to an otherwise unregistered mark”, Jess Collen stated recently to Managing Intellectual Property Magazine. Cognate has been especially interesting to companies outside the USA who have difficulties with our federal registration system, or are not prepared to invest, at this time, in the cost of U.S. federal registration.”
Bennett Collen is the son of not just one, but two trademark attorneys. Bennett’s mother Jane F. Collen is also widely recognized in the trademark legal community by firms and clients worldwide, and, like Jess, has held a number of important leadership roles in trademark and advertising associations, as well as innumerable bar and business and legal organizations. So, Bennett has a lifetime of experience to draw upon when reimagining how trademark protection should work, and building a service that aimed to transform trademark documentation and management, eventually finding a way to merge Blockchain technology to Cognate’s mission, making it an industry pioneer.
Cognate is going to be working hard with the GoDaddy team on future trademark and documentation management services – and believes there will be exciting things on the horizon.
(June 16, 2017) Collen successfully defended a motion for summary judgment at the Trademark Trial and Appeal Board on the question of relatedness of the parties’ beverage products. The Board agreed with Collen IP’s arguments that there existed genuine material issues of fact as to the parties’ marks.
Associate Michael Nesheiwat has joined Collen’s litigation group. Mike is a 2011 graduate of Cornell University College of Arts & Sciences (B.A. in Biological Sciences) and a 2014 graduate of Fordham University School of Law. Mike is a registered Patent Attorney, and has advised clients and prosecuted patent applications encompassing a broad range of technologies. He works on trademark, copyright and patent litigation in the federal courts, and on opposition and cancellation proceedings before the Trademark Trial and Appeal Board. In law school, Mike was a member of the Fordham Urban Law Journal and was a recipient of the Archibald R. Murray Public Service Award.
The most recent listing by the publication Super Lawyers has identified partners Joshua Paul and Jess M. Collen in its list of 2016 Super Lawyers in the New York City metropolitan area. Mr. Paul was recognized in the area of litigation; Mr. Collen was recognized in the area of intellectual property law. (April 2016)
The “collaborative economy” or “sharing economy” describes an economic system where consumers prefer to share, rather than purchase, goods and services. Collen has published a White Paper exploring the tension between traditional precepts of intellectual property law and the collaborative philosophy. The paper suggests how brand owner can maintain and protect their valuable intellectual property assets and remain relevant players in the collaborative marketplace without violating the law. Read the Branding in the Sharing Economy White Paper (February 2014)
Partner Jeffrey A. Lindenbaum has received the Westchester County Bar Association’s “Above the Bar” award as a leading attorney under the age of 40. (June 2014)