The “collaborative economy” or “sharing economy” describes an economic system where consumers prefer to share, rather than purchase, goods and services. Collen has published a White Paper exploring the tension between traditional precepts of intellectual property law and the collaborative philosophy. The paper suggests how brand owner can maintain and protect their valuable intellectual property assets and remain relevant players in the collaborative marketplace without violating the law. Read the Branding in the Sharing Economy White Paper (February 2014)