Counsel Kyle-Beth Hilfer analyzed the battle between POM Wonderful and Coca-Cola pending before the U.S. Supreme Court on the issue of whether a private party may bring a false advertising claim under the Lanham Act challenging a product label that has been approved by the FDA. The article, “POM v. Coke Could Create a Juicy Precedent on Food Labels,” was published in the Intellectual Property Strategist. (March 2014)